BUSINESS BACKGROUND

Adding Value to Projects

On the business side of things, I have a broad knowledge base from my undergraduate degree. My focus was in Management Information Systems, so I thrive in a role involving both business experience and technical knowledge, but I have also served as a process improvement “consultant” through a management consulting course at Baylor.

MANAGEMENT CONSULTING PROJECT

A team of four students including myself were tasked with recommending ways for a Waco company to improve their marketing presence as well as understand their customer base more completely. My recommendation area was to implement Google Analytics on the company website to determine where, when, and how customers view the site in order to tailor the website to the most common, important viewers. Here's a sample slide from the presentation given to top executives at the company.

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