Featured Experience: UT Capstone Project

The goal of this project was to create a roadmap for market entry for an early-stages hourly job search platform startup called Industri.us. To begin accomplishing the goal, market analysis, competitor evaluation, and business model scenario analysis were conducted. Additionally, accessibility and potential partnerships with other companies were researched, as these would be features unique to the platform. The findings reveal that the application has a significant potential market, and there are several options for pricing and market entry. The distinguishing features will help the new platform stand out among competitors.

For this project, I was able to combine my business background and UX education to create a plan for a new business venture. It was a rewarding, educational experience, and it gave me a great deal of insight into product and project management.

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